Hi there APJ Crew,

Every year a new and improved version of our Fragrance Bible is released by Fragrances Of the World. This years cover is the prettiest shade of mint green ever and I can’t wait to add it to my collection. The cover is the least impressive thing about this book though. Michael Edwards knowledge and years in the industry are what makes this so special.

Portia xx

PRESS RELEASE

Wednesday, February 25, 2015

Book Launch:

Fragrances of the World 2015

The Fragrance Bible ®

31st Annual Edition

Fully Revised and Updated

In 2014, more than 1600 new perfumes appeared on the market. How to keep track?

Fragrances Of the World continues to be the leading guide for fragrance classification. Universally regarded as the ‘bible’ of perfumery, independent and impartial, unsurpassed in both its research and scope, this is the definitive reference trusted by perfumers, executives, journalists, retailers, collectors and shoppers worldwide.

“For me, Fragrances of the World is more than a guide book,” says Sumit Bhasin, Head of P&G Prestige’s Creative Development team. “It is the reference book for our industry. Michael’s in-depth knowledge combined with the very factual and up-to-date of fragrance references, makes it the go-to guide. Both the book and the online databank are widely used by my team.”

Hanuš Wolf, owner of Burgins Perfumery says “The guide has proved an invaluable sales tool. I introduced the Fragrance Bible as a tool to offer a level of service previously unknown to York, and within the first week alone, the incremental sales more than paid for the Fragrance Bible.”

It all began 31 years ago when fragrance expert Michael Edwards created an annual guide to help perfume retailers advise their customers. The book organises perfumes into 14 fragrance families – including Woods, Oriental, Floral, Fruity and Citrus – and even more subfamilies from which to choose. Refreshed weekly the online databank provides current and up to date details on new launches, while the annual guide book is an iconic sales tool with current and historic references at your fingertips.

Around the world people are consulting Fragrances Of the World:

“You wear J’Adore by Dior? Now let’s see. That’s a citrus fruity floral. You should try In Love Again by Yves Saint Laurent.”

“Your enduring favourite is Terre d’Hermès? That’s a crisp woods. Try Spicebomb by Viktor & Rolf.”

“Your signature fragrance is Chloé but would like to try something new for day wear? That’s a classical rose floral. La Fille de Berlin by Serge Lutens is the new one for her.”

More information: Fragrances Of the World